About Us

List Your Property Risk Free

We focus on making selling or buying as easy as possible for you. Testimonials, provided by our clients, will give you the insight into how people feel about our capabilities, work ethics and our personality.

We Work With Your Budget

We are confident that we can assist you in finding the perfect home that meets your needs and your wants. If you are considering a move and looking to sell your current home, we can be right there by your side making sure that the sale of your house is an organized and successful experience.

We'll Find You The Perfect Space

We are also listing agents for El Dorado Homes (www.edhtexas.com) and we are both Preferred Agents of the Texas Veterans Land Board which offers benefits to Texas Veterans, military members and their families.

About Us

Local Expertise. Personalized Service. Real Results.

At Sierra Realty TX, we’re more than just real estate agents—we’re a dedicated team of local experts with deep roots in the El Paso community. Led by Real Estate Broker Beth Sierra, our boutique brokerage brings over ten years of experience helping individuals and families buy and sell residential and commercial properties across the El Paso area.

As a veteran-owned and community-focused firm, we offer a personalized, hands-on approach to every transaction. Whether you’re a first-time buyer, seasoned investor, or planning to list your current home, we’re here to guide you every step of the way with skill, transparency, and integrity.

We pride ourselves on:

  • In-depth local knowledge of El Paso neighborhoods and market trends

  • A team of trusted REALTORS® who live and work in the community

  • Tailored strategies for buying or selling, based on your unique needs

  • A commitment to making the process smooth, informed, and stress-free

Let us help you navigate your next move with confidence. At Sierra Realty TX, your goals are our mission—and your success is our priority.

Hi, I am Eloisa Natividad! I became a REALTOR® in 2017 and am ready to help you buy or sell your next home. I was born and raised in El Paso and am fully fluent in both Spanish and English.

I became a Real Estate agent, because I believe that owning your own home is part of the American dream, whether you are just starting out in your life, or you are looking for that perfect place to retire.

“I want to help you find your Home Sweet Home” and I always put my clients’ interests before my own. Growing up in El Paso has also given me a special love for our Country’s Veterans. I have seen our community evolve into an amazing city, in no small part to the expansion of Fort Bliss.

My other passion is traveling with my husband; I enjoy visiting new places and meeting new people. This love of travel has only enhanced my appreciation for the great things that El Paso has to offer.
Let me help you.  Contact me at homes4u.byeloisa@gmail.com

Beth Sierra is a Real Estate Broker (license #665085) and a Certified Residential Specialist (CRS).  A CRS is the highest professional designation awarded to REALTORS®.  She is one of the top 2 percent of  real estate agents in the U.S. Beth is also an Accredited Buyers Representative. (ABR®). 

A REALTOR® who has an ABR® designation has an established track record, with proven experience in representing the concerns of homebuyers. Beth is also a Sellers Representative Specialist and a Senior Representative Specialist.. This designation is conferred by the Real Estate Business Institute (REBI) to real estate practitioners with advanced professional training essential to representing sellers.

Beth is also a certified Military Relocation Professional (MRP), Real Estate Negotiation Expert, e-PRO certified, a Texas Veterans Land Board specialist, a Serviceman’s Civil Relief Act (SCRA) specialist, a Certified Pricing Strategy Advisor (PSA) and holds a Military and Veterans Housing Certification (MVHC).  Beth is also a Graduate, REALTOR® Institute. 

Beth served as President of the local chapter of Veterans Association of Real Estate Professionals (VAREP) which is a non-profit 501(c)(3) and HUD-approved housing counseling organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

Beth is also the listing agents for El Dorado Homes in El Paso Texas.  See her reviews on Zillow and Realtor.com

Beth has a Master’s Degrees in International Relations from the University of Oklahoma and is retired from the United States Air Force.  Beth is originally from Eugene, Oregon.  She has  chosen the beautiful city of El Paso to call home.

  • Zillow 5 Star Review My son got a job in the EP so my daughter and we all decided to make a compound in EP. In 2022, we flew out to meet with a... read more

    S R
    26th February 2025

    Zillow 5 Star Review Beth is a wonderful Realtor and person. She listened to what I did and did not like and helped me find a house I loved. She is very knowledgeable about... read more

    TeresaOlson
    1st May 2024

    Zillow 5 Star Review Beth and Vince made purchasing my first home a smooth experience. They are professional, patient, and are always able to answer any questions about the homebuying process. Communication was frequent... read more

    Samual Soto
    18th January 2025
  • Zillow 5 Star Review We had a fantastic experience working with Beth and Vince. They were professional, knowledgeable, and incredibly responsive throughout the entire process. They took the time to understand what we were... read more

    Audrey Saylor
    26th July 2025

    Zillow 5 Star Review Vince and Beth were amazing. I moved from illinois and had a lot of questions since Texas works a lot different than illinois. They helped me to find and buy... read more

    Matthew Randazzo
    21st March 2023

    Zillow 5 Star Review Vince and Beth with Sierra Realty are both amazing and went above and beyond for us as their
    clients. They were patient and make themselves available to you and to... read more

    Linda Rosales
    19th January 2025
  • Zillow 5 Star Review Seamless House Hunting Experience: A Realtor Who Goes Above and Beyond

    Our house hunting experience was nothing short of exceptional, thanks to our realtor, Vince and Beth Sierra,... read more

    Xochi Perez
    26th April 2024

    Zillow 5 Star Review I am the owner of El Dorado Homes and have been a custom home builder in El Paso for over 30 years. Over the past 9 years, Vince and Beth... read more

    P Silverthorne
    26th August 2025

    Zillow 5 Star Review Beth made the entire process of selling our home simple from the very beginning. She was professional, organized, and always on top of every detail. After we moved, she exceeded... read more

    Dalia Coler
    25th November 2025
  • Zillow 5 Star Review Beth and Vince are fantastic! They are knowledgeable, top-notch professionals who take their role as your realtor very seriously. They were more than willing to respond to our questions... read more

    Sjoemichael1
    15th February 2025
Sierra Realty TX place picture
5.0
Based on 3 reviews
Matthew Randazzo profile picture
Matthew Randazzo
4 years ago
Vince and Beth were amazing. I moved from Illinois and had a lot of questions since Texas works a lot different than Illinois. They answered all my questions and went above. Thanks guys really appreciated everything.
Kaesha Ramirez profile picture
Kaesha Ramirez
4 years ago
Vince and Beth are AWESOME realtors/brokers! I was looking for my first home while working a 65+ hour work week. I tried 3 different realtors that gave me the runaround, ignored my messages, or promised to take me to open homes then would cancel. Frustrated, I nearly gave up on my house search, but then I found Sierra Realty! They removed all the stress AND time from house hunting! I did ZERO work; Beth and Vince from Sierra Realty had options for me just hours after they became my agents! From empty lots available to build my dream home - to open homes that were pre-built, they had various options for me. In less than 2 weeks, they found me the perfect builder for my specific needs, and I was able to build my custom dream home. They work with a sense of urgency and alleviate the stresses of buying a home. Both Vince and Beth are profoundly knowledgeable; I highly recommend them for your buying, renting, and selling needs. I recommend them to everyone I know. Thank you Vince and Beth! I appreciate how easy buying my home was; I am truly grateful!
Nicholas Stark profile picture
Nicholas Stark
4 years ago
10 out of 10 service. Beth and Vince were able to get my home sold for higher than asking price. Process is always smooth working with them. They know the market well and always go above and beyond what's asked of them.

About Us

We are experienced REALTORs® who have helped individuals buy and sell residential homes and commercial property in and around El Paso, Texas for the last 10 years.

Quick Links

Contact Us

12210 Montwood Drive Ste 103-35 El Paso , TX 79928

915-316-4251

Beth@SierraRealtyTX.com

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